It sounds like it needs re-enamelling but you have to carefully weigh up the cost of doing this against replacing the tray. I would think it is pretty close cost wise. Here is a link to a kit
http://www.plumbworld.co.uk/jaeger-ii-w ... 1852-17160 to give you an idea but this kit is for an enamel bath and might not suit your tray. Whether this will turn out as good as you would like I do not know but to get a pro to do it would probably not be cost effective.
So I would say carefully check out the costs first
DWD