From the photo, I would guess that your problem is one of condensation.
Years ago, homes suffered from
condensation on a regular basis.
The solution at the time was to paint bathroom and kitchen walls and ceilings with gloss paint.
Two or three coats of gloss paint are almost water vapour proof, and painting attenuated the amount of water vapour entering the plaster and stopped the problem.
These days, we solve the problem by fitting extractor fans and using them while washing/showering and perhaps letting them run for a time afterwards.
The best solution is to fit an extractor fan complete with heat exchanger, shutter, and humidity control... having a shutter will keep out the cold wind....having a humidistat means the extractor will come on when needed and turn off when its done its job, its cheaper to run as well.